Sam Sandiford

February 09 2022


We’re taking our first steps towards improving our packaging to reduce our environmental impact in line with our vision for a future wild.

We're excited to announce that we've joined prAna’s Responsible Packaging Movement, along with supporting non-profit organizations 5 Gyres & Canopy.

What is the Responsible Packaging Movement?

PrAna have been working on responsible packaging for over 10 years and wanted to create a space for like-minded brands to participate in the search for more responsible packaging. By creating room for collaboration, brands have a platform to share best practices and learn from each other. PrAna wants to share their decade of experience to inspire other brands to jumpstart their own journeys.

Why are we joining the movement?

I. Accountability; by making our packaging goals public we are accountable to you

II. Collaborating with like-minded brands

III. A way to progress in our sustainability goals through sharing knowledge

What we are already doing:

We already do not use plastic in our hangtags, all of our cardboard boxes are Forest Stewardship Council (FSC) certified and our warehouses aim to use paper tape on our shipping boxes. Our biggest issue at the moment is the single use of our plastic packaging. Moreover, while the plastic bags we use are made of recycled materials and can be recycled, it is very difficult to recycle globally because there is no global infrastructure available. Less than ⅕ of plastic worldwide is recycled.

Our packaging goals:

I. Reduce 10-20% of our plastic usage through efficient folding techniques with a goal to eliminate all single-use plastic by 2030.

II. Use only FSC cardboard, paper and hangtags to ship our products.

III. Use paper tape and sustainable labels to allow for complete recycling of packaging.

IV. Continuously search for new, innovative and feasible sustainable solutions to packaging waste.

We want to hear from you - check out the form linked below and let us know what you’d like to see in our packaging in the future.

Choose Your Region

Choose Your Region